Synergy Loves Company: How Disney Connects to Everything

They're Hollywood royalty now. But before the Oscars, the Emmys, and the billion-dollar franchises... they were in a Disney Channel Original Movie. From Bella Swan to Walter White, from Johnnie Cochran to Grandma Aggie…some of the biggest names in entertainment got their start (or just had a reall...

Disney Channel has made over 100 Original Movies — Halloweentown, High School Musical, Descendants. But there's one they pretend never happened. The very first one. Northern Lights premiered on August 23rd, 1997. It stars Academy Award winner Diane Keaton. It was executive produced by Meg Ryan. An...

Coke and Pepsi didn't just fight in grocery stores. For 35 years, the real battlefield was Disneyland. Before Coca-Cola became the only soda in the happiest place on Earth, the park was split down the middle. Pepsi got Frontierland and Adventureland. Coke owned Main Street and Fantasyland. And one...

From a purple dragon born out of a Kodak sponsorship to the world's most popular tortilla chip — sometimes the best Disney magic happens when nobody planned it…..and a little Corporate Sponsorship Synergy! In this video, we're looking at four accidental icons that only exist because a corporation ...

McDonald's said no to Disney. Burger King said yes. And a 90s fast food war was born. Before Happy Meal toys and Disney-themed cups became background noise, a $40 million promotion disaster, a Splash Mountain delay, and a scrappy competitor nearly changed the entire landscape of Disney marketing. ...